PRIVACY POLICY

1. Introduction
Potter Physical Therapy LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our patients, website visitors, and email subscribers.
This Privacy Policy explains how we collect, use, and protect information when you visit our website or receive communications from our practice.
Our website is intended primarily to provide general business information and support our email newsletter and marketing communications. All health-related and medical communications must take place through our designated patient portal.
2. Information We Collect
We may collect the following types of information:
Contact Information

Website Information
When you visit our website, certain technical information may be collected, depending on the website's configuration. This may include your IP address, browser type, device information, and general website usage data.
Patient Health Information
Our website and marketing mailing list are not intended to collect, receive, or process medical information. Patients must use the designated patient portal to communicate health-related information, submit medical documentation, ask treatment questions, and discuss other matters involving their care.
Medical information submitted through the patient portal is handled in accordance with applicable privacy requirements and our separate Notice of Privacy Practices, where applicable.
3. Purpose of the Mailing List
Potter Physical Therapy LLC maintains an email mailing list for the purpose of sending newsletters and marketing communications.
These communications may include:

Our mailing list is intended for general informational and marketing purposes only. It is not a patient-care communication system and must not be used to send or receive confidential medical information.
4. Mailing List and Opt-Out Policy
Our mailing list is used to distribute newsletters and marketing information to subscribers and other recipients where permitted by applicable law.
You may opt out of marketing communications at any time.
If you no longer wish to receive newsletters or marketing emails from Potter Physical Therapy LLC, you may unsubscribe by clicking the “Unsubscribe” link included in our marketing emails or by contacting us at PotterPhysicalTherapy@gmail.com.
We will process unsubscribe requests in accordance with applicable law and our email marketing procedures.
After your request has been processed, we will stop sending you marketing emails, except for any communications that may lawfully continue for other purposes.
Unsubscribing from our marketing mailing list does not automatically terminate your relationship with Potter Physical Therapy LLC, cancel appointments, or prevent you from receiving necessary patient-care communications through the appropriate channels.
We may retain limited information about your unsubscribe request, such as your email address and opt-out status, to ensure that your preference is respected and to comply with applicable legal obligations.
5. Medical and Health Information
All health-related and medical information must be communicated through the designated patient portal.
Patients should use the patient portal for:

Please do not submit medical information through our website's marketing forms, newsletter subscription forms, or marketing email system.
Marketing emails and newsletters provide general information only. They do not constitute individualized medical advice, diagnosis, or treatment.
For medical questions, please use the designated patient portal. For emergencies, call 911 or seek immediate medical attention.
6. How We Use Information
We may use the information collected through our website and mailing list to:

We do not intend to use the website's marketing mailing list to collect or exchange protected health information.
7. Sharing of Information
We may share limited contact information with service providers who assist us with website hosting, email distribution, mailing list administration, or related business operations.
These providers may process information on our behalf to deliver the services we have engaged them to provide.
We do not sell mailing list contact information for third-party marketing purposes.
We may disclose information when required by law or when reasonably necessary to protect our legal rights, website security, or the rights and safety of others.
8. Cookies and Website Technologies
Our website may use cookies or similar technologies to support website functionality, understand website traffic, or improve the user experience.
The information collected depends on the technologies enabled on our website. You may be able to manage cookies through your browser settings.
If analytics, advertising, or email-tracking technologies are used, our privacy disclosures and practices should accurately reflect those tools and any choices available to visitors.
9. Data Security and Retention
We use reasonable safeguards designed to protect the personal information we maintain against unauthorized access, loss, misuse, or disclosure.
No method of electronic transmission or storage can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including maintaining mailing lists, honoring unsubscribe requests, and meeting applicable legal obligations.
10. Your Privacy Choices
You may request that we:

To make a request, contact us using the information provided below.
Requests involving medical records or protected health information should be handled through the appropriate patient portal or patient privacy procedures.
Certain requests may be subject to applicable legal requirements or exceptions.
11. Third-Party Websites and Services
Our website or marketing emails may contain links to third-party websites or services.
Those websites and services operate under their own privacy policies. We encourage you to review their privacy practices before submitting information to them.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, email marketing practices, business operations, or legal obligations.
Updates will be published on this page with a revised effective date.
13. Contact Information
For questions about this Privacy Policy, mailing list practices, or unsubscribe requests, please contact:
Potter Physical Therapy LLC
Website: https://www.potterphysicaltherapy.com/
Email: PotterPhysicalTherapy@gmail.com
Phone: (813) 265-3033
Fax: (727) 362-7060
Address: 5318 Van Dyke Road, Lutz, FL 33558
For all health-related and medical communications, please use the designated patient portal.

PRIVACY POLICY

Name

Email address

Other contact information you voluntarily provide through our website or when subscribing to our mailing list

Practice news and announcements

Educational articles and general wellness information

Updates about our physical therapy services

Newsletters and informational resources

Promotional and marketing communications

Medical history and health information

Symptoms, diagnoses, and treatment-related questions

Medical records and clinical documentation

Communications with their treating physical therapist

Other confidential information relating to their care

Send newsletters and marketing communications.

Maintain and administer our email subscriber list.

Process unsubscribe requests and maintain communication preferences.

Respond to general business inquiries.

Maintain website security and functionality.

Monitor and improve our website and marketing communications, where applicable.

Comply with applicable legal obligations.

Correct inaccurate contact information.

Remove your email address from our marketing mailing list.

Stop sending you newsletters and marketing emails.